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2020-02-10
Our Media Brand...Make it Happen
By:Staff Colonel / Yousef Juma Al Haddad
Editor in Chief
The UAE Nation Brand launched in January by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, embodies the uniqueness of the UAE.
The process of choosing the logo came as a result of a continuous work and effort of 49 Emirati creators from various disciplines, and from all the Emirates of the country.
They were distributed into seven teams to create distinct designs that combine creative content that narrates the inspiring story of the UAE to the world, to choose the best of them in a global vote. The UAE pledged to plant a tree for each vote that participates in choosing the design of the logo for its media identity. This encouraged millions from 185 countries to participate in the voting process until the total number of voters exceeded 10 million from inside and outside the UAE.
This has indicated clearly that the UAE’s success story is present in the minds of millions around the world, who view it as an example to be followed to achieve success whatever the challenges are. Nothing embodies this giving better than planting over 10 million trees in several regions of the world in order to contribute to the promotion of biological diversity and the preservation of the environment, and to be the best testimony to the UAE’s initiatives that serve humanity everywhere.
The key characteristic of the UAE’s logo is that it was, first, chosen by millions of loving people inside and outside the UAE. It has come as a translation of the values of openness and human and cultural communication that characterise the UAE in its dealing with countries of the world, and its desire to engage others around the world in promoting its success story.
Secondly, it symbolises unity, solidarity, national cohesion, and a unified house. The design of the “seven lines” logo in the form of towering columns and pillars with firm foundations portrays the seven emirates and the seven founders of the Union State. It confirms that the achievements of the UAE are the fruits of a unified vision and integration between local and federal efforts.
Thirdly, it expresses the general philosophy that distinguishes the UAE, highlighting the ability to challenge the impossible. The slogan “Make it Happen”, which will drive the UAE Nation Brand, embodies the will of challenge that characterises the UAE since its inception.
Fourthly, it expresses the seven positive values that distinguish the UAE and underlie its glorious journey of successes and achievements. These values of ‘giving, openness, innovation, tolerance, credibility, humility and futuristic vision’ are the best embodiment of the UAE’s success story, through which it has been able to prove to the whole world that it is able to build a unique unitary and development experience that expresses its specificity, on the one hand, and its openness and coexistence with the world, on the other.
The launch of the logo for the UAE’s new media brand, to represent the UAE for 50 years, confirms that the UAE is inspired by the principles and goals of this identity, and is moving confidently towards the next 50 years.
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