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2015-12-07
SOUTH AMERICA’S FIDAE GOES FROM STRENGTH TO STRENGTH
FIDAE was born in 1980 as an air show for the commemoration of the 50th anniversary of the Chilean Air Force. Through the years, it has grown and expanded its defense field that has led to a larger presence in the quantity of exhibitors and numbers. In its more than 35 years of existence, FIDAE has become the leading and the most complete aerospace, defense and security exhibition for the American continent. In an exclusive interview, on the sidelines of the Dubai Airshow, FIDAE CEO Colonel Fernando Silva shares with the Nation Shield details of the next International Air & Space Fair, FIDAE 2016.
How will the 19th edition of FIDAE differ from previous editions?
FIDAE 2016 will continue with what it has been known in its more than 35 years of existence, and with a position as the foremost aerospace, defence and security exhibition of the American continent. In its capacity as an effective business platform, it attracts the major manufacturers with representatives comprising decision-makers and military authorities. In these sense, we are recognized by providing a customized customer service, answering fully to their commercial needs. The 19th edition of FIDAE will keep this quality, by boosting the innovation areas like the “Theme Pavilions”, the latest trends in civil-commercial aviation, RPA/UAV, among other attractions, complemented by an air show specially organized for the weekend.
What was the trade/sales turnover generated at the last edition? And what was the visitor turnout?
At the past edition, FIDAE had 604 exhibiting companies from 43 countries who displayed the latest advances in their products and services. To this end, the attendance of 268 authorities, 263 trade guests, 172 high-level executives, 391 delegations, 45,000 trade visitors and 105,000 members of the general public, achieved generating businesses around US$2,100million resulting in the consolidation of FIDAE as a business platform.
The first edition of FIDAE was held in 1980. What have been the major milestones so far?
FIDAE has had a set of milestones that allowed the expansion of its fields, by providing to the attendees a full overview of the aerospace, defence and security sector. Among them, we can mention the incorporation of the space field on 1990, changing its name from FIDA into FIDAE (according to its name in Spanish language). In 2006, its facilities moved from Los Cerrillos Air Base to the north side of the Arturo Merino Benitez Airport, due sustained growth. In these three decades, the main defence aircraft have been displayed, along with the state-of-the-art civil aircraft, which undoubtedly positions FIDAE on the world circuit.
You are the premier air show in South America. How big has been the participation from Europe and Asia, despite the distance factor?
Undoubtedly the distance is major player at the time of making a decision of participating for the companies from Europe and Asia. Despite that, we have a good number of companies interested in being part of FIDAE, as they see in us a real showcase to display their products in their regions. FIDAE 2014 was an example of that where from the 604 exhibiting companies, 38% were from Latin America, and the balance 62% from the other parts of the world. In fact, making the same analysis, 17% of the companies were Chilean and the remaining 83% were from abroad.
Now, for FIDAE 2016 we have had a good feedback from the companies, which results in having almost 100% of the chalets rented a few months from the opening day, we have confirmed companies from Italy, Russia, Germany, Sweden, Greece, Denmark, USA, Canada, China and Singapore, among others. These results are a very positive element. We are confident about the fair’s development which will be noticed due to the quantity of participating companies, and the attendance to FIDAE of professionals and businessmen from the whole world.
Now, for FIDAE 2016 we have had a good feedback from the companies, which results in having almost 100% of the chalets rented a few months from the opening day, we have confirmed companies from Italy, Russia, Germany, Sweden, Greece, Denmark, USA, Canada, China and Singapore, among others. These results are a very positive element. We are confident about the fair’s development which will be noticed due to the quantity of participating companies, and the attendance to FIDAE of professionals and businessmen from the whole world.
Which countries and companies are the big players in aviation and aerospace sector from South America?
The market in both areas of this region is noted for a clear preponderance of Brazil, which can be witnessed at FIDAE where more than 60 companies from the six fields of the fair are gathered in an exclusive pavilion. Some of the main representatives are: ABIMDE Associacao Brasileira das Indústrias de Materiais Defesa e Seguranca, Avibras Industria Aeroespacial S.A., Embraer S.A., Turbomeca do Brasil Ind. e Comercio Ltda., Agencia de Promocoes de Exportacao Do Brasil APEX.
You have the homeland security segment? Has it been added recently and how is it relevant to the air show?
One of the main differences of FIDAE is its all-embracing nature due to the diversity on offer by being a dynamic event that has been adapted according to the innovations of the different markets, thus providing a fair that meets the commercial needs of its exhibitors, visitors and delegations. In this sense, with the incorporation of the homeland security field, the fair covers all sectors, allowing a diversified offering and being an effective business platform where the customers may find efficient solutions in the different industrial sectors.
Do you maintain a balance between civilian and military sector in terms of participation?
In the last edition, 59% of the exhibitors belong to the different fields of the fair and only the 41% to the defence sector, which demonstrates its all-embracing character recognized by our exhibitors, who early in advance block their fair spaces, as has happened for FIDAE 2016. That foresees a 19th edition that will be one more time the foremost business platform of the American continent.
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