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2023-04-01
Emirates Unveils New Livery for its Fleet
The distinctive livery of UAE’s international airline, Emirates, has undergone a refresh.
Eagle-eyed plane spotters and fans will instantly notice changes to the tailfin and wingtips. In this latest design, the UAE flag on the Emirates tailfin is much more dynamic and flowing with a 3D effect artwork, and the wingtips have been painted red with the Emirates logo in Arabic calligraphy “popping” out in reverse white.
Passengers onboard with a window view will see the UAE flag colours painted on the wingtips facing the fuselage.
The signature gold “Emirates” lettering across the main body in English and Arabic is also bolder, and 32.5 per cent larger.
On the aircraft belly, Emirates has retained its iconic red branding which it introduced in 2005. The website URL “Emirates.com” has been dropped from the design.
The first aircraft to sport Emirates’ newest livery turned out to be A6-EOE, an Airbus A380, which witnessed its first deployment after makeover in Munich on March 17 as flight EK51.
Third Iteration
This is the third iteration of Emirates’ official aircraft brand colours. The original livery unveiled with the airline’s launch in 1985 had its first refresh 14 years later, with the delivery of Emirates’ first Boeing 777-300 at the 1999 Dubai Airshow.
Sir Tim Clark, President Emirates Airline, explained: “Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy.”
The new livery will be gradually applied across the rest of the existing Emirates fleet with 24 aircraft, including 17 Boeing 777s, expected to sport the refreshed livery by the end of 2023. All new Emirates aircraft, from the first Airbus A350 entering the fleet in August 2024 will be delivered in this new livery.
Emirates’ original livery in 1985 was designed by UK design company Negus & Negus. All of the airline’s subsequent aircraft colours were created by its inhouse design team.
Special Liveries
The airline’s special liveries have helped pay a special tribute and carry the legacy of the late HH Sheikh Zayed bin Sultan Al Nahyan; bring sports fans closer to their favourite clubs, players and global tournaments; spread the UAE’s message of tolerance and multi-culturalism; raise awareness of the illegal wildlife trade, and much more. The innovative work done on the liveries has kept travellers, plane-spotters and the general public looking to the skies for inspiration.
In August 2020, Emirates marked the UAE’s 50th anniversary by unveiling special liveries on its Airbus A380s and Boeing 777-300ERs. The aircraft were emblazoned with a bespoke ‘United Arab Emirates 50’ design, denoting the Golden anniversary of Emirates’ home and hub, the UAE. The new 50th themed decals wrapped both sides of the aircraft fuselage in Arabic and English.
The design utilised ‘Emirates’ in the original livery to complete the UAE’s name, denoting the airline’s pride at being a part of the nation’s journey and progress.
In September 2021, Emirates took Expo 2020 Dubai’s message to the skies with its first-ever full aircraft livery. A bold departure from the airline’s traditional white and gold paint scheme, the bright blue aircraft livery featured large-scale graphics in vivid green, orange, pink, purple and red, which ran across the fuselage and all the way up to the tail and fin interlaced with the distinct ring-shaped Expo 2020 Dubai logo.
The Emirates story started in 1985 when the operations were launched with just two aircraft. Today, Emirates fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering customers the comforts of the latest and most efficient wide-body aircraft in the skies.
The airline inspires travellers around the world with its growing network of worldwide destinations, leading inflight entertainment and regionally inspired cuisine.
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